From last September to November, CTR Group conducted the"Stair Crusher Club"campaign.

Leveraging the unique local characteristics of our nationwide worksites, this campaign aimed to create a mobility environment accessible to everyone. By reimagining travel destinations through the eyes of those with limited mobility, we sought to expand CTR’s vision of "Safety" and "Mobility" into a broader commitment to regional coexistence.

The campaign unfolded in three stages, all under the overarching theme of "Easy Travel."

In the third stage, a particularly special mission awaited our employees: to personally visit an "Easy Travel" destination.

These destinations were carefully selected based on recommendations from our employees following the Phase 1 online session. Employees located near these spots visited them to complete the journey, either by practically applying the accessibility information provided by the Stair Crusher Club app or by discovering and verifying new information firsthand.

So, what did those meaningful journeys look like?

We accompanied the representatives of the Stair Crusher Club on these trips to capture the participants' authentic stories and the vivid atmosphere of the field.

Check out the full story in the video below!

Let’s watch the Phase 3 activity video review together now!