CTR’s safety is a never-ending challenge.
There can never be perfection in quality - only endless efforts to challenge ourselves.
Punctual delivery, minimal defects, bold technology investments, and non-stop quality improvements!
The best products and services are in themselves a challenge and the result of continuous technological innovation.
They are also rewards earned by exercising our determination to shift directions for the sake of better quality regardless
of the circumstances, fueled by our courage that does not fear failures. Persistent risk-taking made possible
our own technology and product, ultimately leading to the title, “safe”.
This is the evidence that made today’s CTR, the engine that will create a new CTR, and endless self-innovation
that will create a safe world.

CTR’s safety is the firmest form of teamwork.
A part cannot exist alone. Likewise, a person cannot exist alone.
CTR’s history is a history with colleagues. Its achievements have been made collaboratively.
Just as a cogwheel that rotates smoothly, close collaboration throughout all divisions from OE, AM, research, production,
sales, and marketing added with open communication creates immense synergy and becomes a powerful engine
that drives CTR. A culture of strong bonds and teamwork also lead to a concrete partnership with various stakeholders.
Through our history of teamwork, we have learned the importance of journeying together rather than seeking
immediate profit, and the power of trust that holds greater value down the road.
We know that these are the most important values when it comes to safety.

CTR’s safety is responsibility in the most complete form.
The smallest bolt, if not working properly, will stop a car. The same goes for a company.
Each and every member has his or her role and responsibility.
A company does its best to fulfill its responsibility to provide a safe and secure working environment and its members
carry out their roles as best as they can with a sense of duty – only then can they provide customers with a true
“value and experience of mobility”. Every member of CTR engages in each work process proactively.
Each step is managed thoroughly for the safe mobility experience of the customers.
Our responsible professionalism, which pushes us to do our very best, is CTR’s asset and power
that creates the safest mobility company.

CTR’s safety is the warmest form of respect.
Being considerate of our colleague next to us and sharing words of encouragement during difficult times as well as
open feedback is possible because our company is based on a culture that respects people.
A business culture with deeply rooted respect becomes strong motivation to immerse in what we do and create a workplace
where everyone wishes to work in. Ultimately this becomes our competitiveness and improves productivity, resulting in
quality products and technologies that gain customer trust.
The principles of a company that provides quality and service competitiveness and is respected by customers and society
stem from respecting those who work beside us. This is the starting point for creating a harmonious and safe world.
We reinterpreted and expressed the meanings embedded in CTR’s four core values into simple and intuitive icons.
The revised icon signifies the formula “Core Values combined = CTR (result)”.